From Community Radio to Hits: The Journey of Siyabonga Ngozi SA

 By Aphiwe Nkutha 

Twitter : @Aphiwenkutharh 

Email : nkuthaaphiwe@gmail.com

From wanting his music to play on local radio to establishing his own station, a gqom artist from KwaZulu Natal has built a name for himself in the music and media industry. Siyabonga Sithole , known by his stage name, Ngozi SA started his journey in 2014.

Syabonga Ngozi Sithole Artist, presenter, and station manager of Amajuba FM. 

He wanted his music to play on the radio, however, instead of waiting for opportunities, he joined Newcastle FM as guest presenter to gain radio experience. “I wanted my music to be played more regularly, I figured if I contribute to the show, then it would be easy for the radio station to play my music,” he said. In 2016, he left the station and started his own, Amajuba FM. Since then, he has been able to give back to his community. His station has become a beam of hope to the community, giving opportunities to upcoming presenters and local artists to showcase their skills and talent.

Siyabonga “Ngozi SA” Sithole, station manager of Amajuba FM, empowering young voices in Newcastle. 

https://on.soundcloud.com/RDmfjlkychNPaiY9q9 

Locals have praised Sithole for the work that he has done for the community. “Ngozi SA gave young artists in our area hope. Many of them now believe they can also succeed because he opened doors for them,” said music promoter, Thandeka Khumalo. Sithole also established a record label and studio and to strengthen his skills, he studied artist management at KUMISA (KwaZulu-Natal United Music Industry Association). Meanwhile, his own career as a musician continued to grow. He began recording professionally in 2017, and two years later his single Dlala Ngamashishi brought him into the spotlight. He became widely known in 2019 when his hit song Dlala Ngamashishi went viral, gaining over one million views .

Ngozi  first time performing on stage . 

Sithole’s journey shows that with passion, hard work, and a smart mind for business, dreams can come true. He has proved that success is possible when you create your own opportunities and also help others along the way.